Rachel, known as ‘RaeLuxe’, started her hair-career in 2015, graduating from cosmetology school. Throughout her time in beauty school, she assisted vibrant and talented individuals that specialize in colour, and realized her passions and what she wanted to concentrate on in terms of her specialty. Since then, she has been mastering and continuously educating herself in the craft since. Rachel skilled down her niche, and now specializes in blonding, whether it be dimensional or all-over-blondes.

Prior to the pandemic, it urged her to expand her hair-career to a brand that embodied all the things that she adores. She felt inspired to create a brand that reflected her lifestyle and all of the things that she is passionate about. Rae Luxe Lifestyle came to light when she started up an online shop mid-pandemic, and also started social-influencing on several platforms such as Instagram. As a micro-influencer on these platforms, Rachel’s purpose is to inspire and spread positive energy. Rae Luxe Co. is now a space where individuals with like-minded vibes and energy to come together into one place.

“Rae Luxe Co is a collective of Hair, beauty, wellness and positive living. I started my career as a hairstylist, but want to be known for more than that. I have a passion for creating the best life possible and radiating positive energy onto others. I want to showcase my lifestyle and here is where you’ll find it; in the Rae Luxe Co.” - Rachel